CASE Quarterly: Winter 2017

Strive for College

This Winter, ten members worked with Strive for College, a nonprofit organization that specializes in providing mentoring high school students in lower income neighborhoods about college admissions. Led by Gloria Mao ’19, the team worked with the Northwestern branch of the nonprofit to create a strategy for increasing mentor engagement. After conducting in-person focus groups and researching organization management strategies, the team’s final recommendation was an internal development series for incoming mentors that involved training sessions and in-person mentorship opportunities that gives the mentors a stronger understanding of Strive for College’s cause.

Brew Bike

During Winter’17, 14 members from CASE worked with the BrewBike team, a student run coffee provider on Northwestern’s Evanston Campus. Led by Ipek Kirali ’18, the team worked on two aspects of the business: Organizational Structure and Finances. The team examined BrewBike’s current executive hierarchy and identified an optimal executive structure that meets the organization’s unique needs. To be able to create and maintain a sustainable structure and be able to pass it on in the future, CASE built a model with a core “board” consisting of the CEO -the vision director, the Food and Drink Coordinator, the Chief People Person and the Marketing director, with respective subcommittees as well as implementing a rotational training program and a streamlined recruitment process. On the finance side, the team performed series of financial analyses and recommended a new pricing menu, change in operating hours to maximize the profit, investment in marketing and overall focus on increasing the gross margin. BrewBike team was very responsive to the recommendations given and they implemented the new menu starting from Spring 2017!