CASE Quarterly: Winter 2018

Check out the highlights from our projects last Winter!


Led by Judy Tsai, ’19, CASE worked with INCompass, a platform-based non-profit, to identify potential partners and value propositions for their product in order to develop a pitch portfolio. In addition, CASE developed a technology strategy, which included labor resource needs and development recommendations, for the organization.

Ill Customz

Led by Anand Raman ’20, CASE worked with Ill Customz, a Northwestern based startup that provides high quality car audio parts to shops across the country. As Ill Customz grows, they plan to develop products to target the low-end market. The founders approached CASE asking us to develop a pricing strategy for their current high-end products. By looking at their sales data, CASE was able to recommend both short-term and long-term strategies for their business.


Led by Amy Luo ’20, CASE worked with Foxery, Inc, a health-sharing startup based in Los Angeles, CA. Her team worked to develop a low-budget marketing strategy, focusing primarily on social media marketing and campus marketing. Ultimately, CASE recommended that Foxery dedicate their resources on improving their current social media presence and prepare for an eventual campus-focused marketing effort in the future.