CASE has provided a wide range of consulting services to clients in the past. Featured below are three projects from our 2017 session.
This past Spring '17, CASE worked with Zcruit, a student-founded sports analytics company started in The Garage, Northwestern’s incubator space. Zcruit asked CASE to investigate ways to improve their organizational structure as co-founders transition. As a result, CASE proposed a recommendation for an equity split and a legal strategy for allocating shares. Zcruit has recently been featured in USA Today and The Chicago Tribune after being acquired by Reigning Champs, a California-based company aimed at providing student-athletes the opportunity to play in college.
In Winter ’17, CASE worked with the BrewBike team, a student run coffee provider on Northwestern’s Evanston Campus. CASE worked on two aspects of the business: Organizational Structure and Finances. The team examined BrewBike’s current executive hierarchy and identified an optimal executive structure that meets the organization’s unique needs. On the finance side, the team performed series of financial analyses and recommended a new pricing menu, change in operating hours to maximize the profit. BrewBike team was very responsive to the recommendations given and they implemented the new menu starting from Spring 2017!
Campus Language Connections (CLC)
This past Fall, CASE worked with Campus Language Connection (CLC), a language exchange service pairing members of the campus community with native speakers of the languages they hope to learn. The CASE team provided recommendations for how the organization could bolster its marketing efforts, solve its supply-demand mismatch, and collect metrics on learner engagement. As a result of CASE's efforts, CLC has implemented multiple changes, including updating its core business model to expand past language-education.